UX RESEARCH IN THE DESIGN THINKING FRAMEWORK

Join us with Jonathan Hayes, Behavioral Scientist at Google, to learn about User Experience (UX) Research 

 
Identifying and evaluating consumers’ needs and behaviors, especially with the right tactics, is key to generating consumer satisfaction.
 
At our workshop, you will gain insight from a professional in the field, which will:
  • Prepare you for identifying the types of UX Research (Qualitative vs. Quantitative and Generative vs. Evaluative)
  • Cover the step-by-step process of planning, preparing, and conducting UX Research interviews
  • Provide hands-on activities such as:
    (1) planning and moderating a user interview in order to collect research on an app or website of their choice
    (2) answering questions and reflecting on the experience as a group

Snacks and soda provided.

For more info:
Call: (212) 463-0400 x 55378 or email: info.gst@touro.edu


6:00 PM – 8:00 PM

Address Icon

320 West 31st Street (at 8th Ave)
Room 143
New York, NY 10001